Friday, September 07, 2018

LONDON DESIGN FAIR: A COMPREHENSIVE LOOK

From September 20 to 23, there's a place in London where an international selection of talented designers and brands will get together for an amazing showcase of all things design. This year's edition of London Design Fair makes its way onto our hearts and latest obsessions.

(c) Huguet Rajoles SL
Located in the heart of East London, at the Old Truman Brewery, this four-day event juggles about 550 exhibitors from 36 countries and pretty much all walks of life and backgrounds. Included in the larger London Design Festival, the London Design Fair will bring together a diversified array of contemporary design suitors, in which Japan stands out from the crowd as a special guest. And we're quite excited about this and thinking about amazing brands like OIGEN or RKDS being showcased among many, many others, putting Japanese design in a whole other level.

Backstage | LONDON DESIGN FAIR: A COMPREHENSIVE LOOK
(c) Hi Thanks Bye
Other brands and designers include Earnest Studio, Studio Plott, Mario Tsai, Toru Barcelona, Before Breakfast, Hi Thanks Bye, Made by Choice, Huguet Rajoles SL, and many, many more, and a few Portuguese names as well, such as AROUNDtheTREE, Mokki, UTIL e OIA, among others, which are part of the all-round exhibition 'The Best of Portugal' by Associative Design, a venture conceived by the Portuguese Association of Wood and Furniture Industries (AIMMP). The ever-growing interest in Portuguese design is one of the reasons for this special presentation, which will show what Portugal does best.

Backstage | LONDON DESIGN FAIR: A COMPREHENSIVE LOOK
(c) UTIL
The vastness of skill and flair oozing from the London Design Fair is quite noticeable, and visitors just can't get enough of London Design Fair as the ultimate destination for anyone even slightly fond of design, be it buyers, architects, interior designers, press and design-savvy public.

Backstage | Soraia Martins

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